A/E/C Marketing Communication in the New World: Low Cost Strategies That Really Work
Show(s): Construct Canada
Location: South Building
Credits: Accreditation(s): OAA
Stream(s): Project Design, Planning, Delivery, Management & Best Practices
T112 – The rules of architectural, engineering and marketing communications have been revolutionized in the past decade. And the changes are going to be even more rapidly in the decade ahead. What are these changes? How can we understand and adapt to them, and get ahead of the story (or at least not fall behind). We’ll explore some strategies and truly simple cost-effective options involving current clients, cellphones, and free media publicity techniques. When you leave, you’ll have a vision about how to manage your marketing communications effectively and inexpensively in the years ahead — and be ready for even more changes on the way.
Mark Buckshon, President at Construction News & Report Group
Mark Buckshon has published regional and national architectural, engineering and construction websites and publications since 1988, and currently oversees an expanding network of websites and publications serving several Canadian and US markets.